What to consider in creating search function?
Creating a search function for your website is not a very time-consuming process, and will have a significant impact on your marketing efforts behind search and must be the foundation for your SEO strategy. This guide presents the five steps to building a search function and includes a simple framework you can follow and repeat: 1. Know your audience 2. Understand the searcher's pain points 3. Provide real solutions 4. Be compelling 5. Know your data