SEO TIPS: IMAGE

Here are a few tips for optimizing your images to improve their performance on the page and in search.

1. FILE NAME

Using keyword-rich words in your image filename is important for helping search engines determine relevancy. For example, the image was originally named “DSC01781.JPG” which doesn’t add much information about this web page. It has been renamed to “grasshopper.jpg”.

Google suggests that you should place your images in one folder on your site, mydomain.com/images versus placing them in random folders throughout the site. Another suggestion from Google related to file names or URLs of images is to make sure you use common image filetypes such as JPEG, GIF, PNG, and BMP.

You can name your image by using dashes to separate keywords in the file name, rather than underscores.  Remember not to put more than five phrases in your file name or else it will look spammy.

2. ALT TAG

Alt tag help determine what your image is about. For example you use an image as banner you can put to your alt tag banner to Wedding Article, be sure to use alt text that is meaningful to the content of the page.

3. CONTENT MATCH

Make sure that all your content, such as File name, alt tag, anchor text, are related. When these things align, it helps search engines confirm that you’re not spamming and that the image is of higher quality and relevant.

4. DON'T PUT TOO MUCH

Make sure that you don't put too much keywords at your alt tag.  It should be short and descriptive so it is easy to crawl. And remember to optimize your image for your website user. 

5. KEYWORDS

It’s important that you make sure you give your images location, detail and relevance. When I say location, I mean the place that they have been taken. The image ALT tag and Title tag are extremely important for photography SEO

 SAMPLE:
<img src=”zechariah-baptismal-olap.jpg” alt=”Zechariah Baptismal” title=”Zechariah Baptismal at OLAP” />

6. CAPTION

Captions are one of the best ways to clarify what an image is about. An image caption is one to two sentences of text used above or around the image which describes it for a human visitor.

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