What to consider in creating search function?

Creating a search function for your website is not a very time-consuming process, and will have a significant impact on your marketing efforts behind search and must be the foundation for your SEO strategy.

This guide presents the five steps to building a search function and includes a simple framework you can follow and repeat:

1. Know your audience
2. Understand the searcher's pain points
3. Provide real solutions
4. Be compelling
5. Know your data

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